Launching FTW: Google, EA and Pocket Gems tell you how to quadruple your installs and launch your game right (VB Live)

VB LIVE: In the first of our series, "Games Growth and Monetization," mobile strategy powerhouses from EA, Pocket Gems and Google reveal the surprising strategies that make a game launch sizzle instead of fizzle. Missed it? Access this VB Live event on demand right here. "Users are everywhere," says Google's Alex Valle, product manager for mobile ads. […]